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RENOIR HUB / TECHNOLOGY FOR ADVERTISING WITH CREATORS

Technology to
select creators,
manage production
and analyze campaigns.

The Hub brings together creator profiles, scripts, videos, and campaign metrics. Brands and the Renoir team monitor the creation process and record approvals in the same environment.

Understanding the technology Schedule a demonstration
RENOIR HUBBrisa · A new lookFictional Campaign

Lia Monteiro

@lia.pelo.rio

Lifestyle · Rio de Janeiro
892/ 1000Renoir Score
Followers124.800
Engagement6,2%
Views / video86.400

ER: interactions ÷ views. The bases differ by network.

WHY RENOIR RECOMMENDS

Lifestyle content and discoveries around the city. The first-person narrative and the presence of Rio in the repertoire align with the campaign's concept.

Affinity with the briefing
AUDIENCE · TIKTOK
18–24 years
38%
25–34 years
42%
35+ years
20%

Brazil 91% · Rio de Janeiro 34% of the audience

Try the Hub Fictional profiles, campaign and results · local interactions
RENOIR PROPRIETARY TECHNOLOGY

Profiles, content
and campaign indicators.

Explore below · fictional campaign
CREATOR DATA · AI ANALYSIS · COLLABORATION · ANALYTICS

FROM SELECTION TO READING THE RESULTS

Explore what
Renoir Hub can do.

Creator Data

Profiles by network, audience, and context for evaluating casting.

Content Analysis

Screenwriting, narrative structure and video review with AI support.

Collaboration with the brand

Comments on excerpts, feedback via timecode, and approvals.

Analytics and insights

Publications and indicators for interpreting the response to the campaign.

INSIDE RENOIR TECHNOLOGY

Casting, scripts,
video and results.

From casting to results analysis, follow the details of a campaign. In the video, experience timecode feedback.

01 / CREATOR DATA AND CURATION

Learn about the profile behind the recommendation.

By opening the creator's details, your brand will find information that helps evaluate the casting: presence by network, audience profile, repertoire, and Renoir recommendation.

Brisa · A new lookPortuguês · English · 中文

Campaign Creators

Selected 03Under review · 02
Illustrative image of Lia Monteiro
Lia Monteiro
Lifestyle · TikTok

124.8 thousand followers 6,2% ER

Illustrative image of Caio Valença
Caio Valença
Lifestyle · TikTok

218.5 thousand followers 5,4% ER

Illustrative image of Nina Duarte
Nina Duarte
Lifestyle · TikTok

96.3 thousand followers 7,1% ER

Lia Monteiro
@lia.pelo.rio

TikTok · Instagram

892/ 1000
CREATOR DETAILS · TIKTOK
Followers124.800
ER / views6,2%
Views / video86.400
WHY RENOIR RECOMMENDS

A repertoire of discoveries around the city and a first-person narrative, aligned with Brisa's briefing.

01 / CASTING

The complete profile accompanies the recommendation.

Illustrative cutouts of the Hub's screens and functions. Campaign, names and metrics are fictitious.

Each network, its context

Followers, engagement, and views are shown by platform. The calculation bases are identified to guide comparison.

Who follows the creator

Age ranges and regions help to understand the audience, when this data is available.

The recommendation explained

The Renoir Score, the curatorial rationale, and the available history complement the profile evaluation for the campaign.

02 / SCRIPT AND CONTENT ANALYSIS

The feedback is located in the section that needs to be changed.

Select a passage from the script and leave your comment there. Renoir and the creator understand exactly which part you are referring to, with the context of the scene next to it.

Brisa · A new lookPortuguês · English · 中文

Video script · v2

Awaiting approval 02Approved · 01
Lia MonteiroTikTok · Feed PostScript · v2
Caio ValençaInstagram · ReelsScript · v1
SCENE 01 · HOOK

“What if your next destination was on your way home?”

SCENE 02 · BODY

I left without a set itinerary. Just wanting to see Rio from a different angle.

SCENE 03 · BRAND INSERTION

Brisa invited me to choose a place to slow down.

SCENE 04 · CLIFFHANGER

But the best part was yet to come…

✦ QUALITY REVIEW · RENOIRSTRENGTHS

✓ Opening with a question

✓ Brand inserted in context

POINTS OF ATTENTION

Anticipate the promise of the final scene.

CONTENT RULER
HookBodyBrandCliffhangerCTA
The history and presence of the brand, section by section.
Illustrative cutouts of the Hub's screens and functions. Campaign, names and metrics are fictitious.

Comments on the text

Request a language adjustment, question a line of dialogue, or signal the brand's entry into the script itself.

The story on a ruler

Hook, body, brand insertion, cliffhanger, and CTA appear by segment. When selecting a scene, the Hub highlights the corresponding segment.

Review with context

Consult versions and monitor adjustments before approval. The duration indicated on the ruler is an estimate of the route.

03 / VIDEO COLLABORATION AND REVIEW

Feedback at the exact moment of the video.

Pause the video at the point you want to review and add a comment. The feedback saves the timecode: the recipient can go back to that point to understand the adjustment.

RENOIR HUBBrisa · A new lookFictional Campaign
VIDEO REVIEW / VERSION 01

The conversation takes place within the video.

Awaiting adjustments
BRISA / A NEW LOOK
Illustrative film
00:00Paused
NARRATIVE RULER · EXAMPLE
FEEDBACK BY TIMECODE
Marina · Brand

Good opening. Let's hold the image for another second.

Rafa · Renoir

Test the brand's entry at this point, following the scene change.

Illustrative video: Thiago Pentagna / Pexels ↗
Try the Hub Fictional profiles, campaign and results · local interactions
Try the video and comments by timecode. Campaign, names and metrics are fictitious.

An observation, a moment

The comment is linked to the selected timecode. The team can return to that point in time to understand the observation.

Content on the timeline

The ruler identifies moments in the narrative, including the presence of the brand and the cliffhanger, along with comment markers.

Pre-publication analysis

AI-powered reading supports narrative review and execution. The team and the brand discuss the content before approving it.

04 / ANALYTICS AND INSIGHTS

Campaign indicators and analysis.

Views, engagement, and cost per view help to understand performance. The Hub brings together available indicators with comparisons and analyses to guide the conversation about the next campaign.

Brisa · A new lookPortuguês · English · 中文

Campaign results

Last 14 days 12 posts · TikTok + Instagram
Views960.000
Interactions59.520
ER / views6,2%
CPVR$ 0,028
DAILY VIEWS
Aug 2709 Sep
SENTIMENT IN THE COMMENTS
Positive
76%
Neutral
19%
Negative
5%
Illustrative sample · 200 comments
INSIGHT FOR THE NEXT CREATION
What's worth testing now?

Compare two openings: a direct question and a visual discovery. Observe the response before expanding the production.

04 / ANALYTICS

Indicators and context for the next decision.

Illustrative cutouts of the Hub's screens and functions. Campaign, names and metrics are fictitious.

Performance in context

Observe the evolution of views, publications, and highlights by creator and platform.

What the public is saying

Sentiment analysis and analysis of comment themes help interpret the reaction to the content, when this data is available.

A hypothesis to test

Insights guide testing, such as comparing two video openings. Results depend on execution and audience response.

HOW IS THIS TECHNOLOGY USED?

Management by Renoir
and approval by your brand.

RENOIR

Curation and analysis

The team uses Hub data to evaluate profiles, guide creation, and discuss content with creators.

YOUR BRAND

Feedback with context

The brand consults profiles, reviews materials, and records its observations regarding the section or moment that needs attention.

IN THE CAMPAIGN

Delivery tracking

Versions, approvals, calendar, and publications help track progress. Available indicators support the analysis of results.

RENOIR HUB DEMONSTRATION

Explore the features
of Renoir Hub.

Talk to the team to learn about the Hub's features and understand how they apply to your brand's advertising with creators.

Schedule a demonstration The contact opens in WhatsApp. The team will arrange the format and time with you.