Creators and formats
Definition of profiles and content proposals for the track. The client approves the influencers before recording.
MUSICUP / A RENOIR PRODUCT
Your music.
In videos
by creators.
Campaigns for record labels, imprints, and artist management agencies. Renoir selects the creators, coordinates production, and oversees publications.
Understanding the operation
TIKTOKREELSSHORTSKWAI
RENOIR OPERATION / MUSICUP
A team to
coordinate creators
for your release.
The record label or management company defines the objective and participates in creative decisions. MusicUp selects the profiles, organizes the production, and monitors the releases.
The work includes curation by musical style, audience and budget, creator approval and video review before publication.
500+creators dedicated to MusicUp
Network featured in the 2026 marketing material.
Network featured in the 2026 marketing material.
01 / CAMPAIGN DESIGN
What stage
is your release at?
Explore the decisions that go into the proposal. The choices below are a starting point for discussing with the MusicUp team.
DISCUSSION PAPER02 / 04
Coordinate creators with the launch calendar.
Organize the publication of content around the date defined by the artist's team.
- What to organize
- Creators approved, videos reviewed, and publication schedule.
- What to accompany
- Deliveries completed, links published, and audio and hashtags applied.
Dubbing / POVTikTok
The curation process validates the relationship between music, audience, formats, and budget. This selection does not calculate price or predict results.
Bringing choices to the briefing02 / CONTENT MANAGEMENT
Creative formats that
serve the music.
The briefing defines the intention. The curation identifies who can interpret it. Explore real recordings of formats available on MusicUp.
Movement
Trend & choreography
The musical excerpt guides a gesture, a sequence, or a choreography. The concept needs to fit within the creator's repertoire and make sense even to those unfamiliar with the track.
Nathalia
MusicUp material registration. The image illustrates the format; it is not a projection of the result.03 / HIRING
Scope and contracting.
Networks and deliveries
TikTok, Instagram Reels, YouTube Shorts, and Kwai. The plan defines the networks, posts, reposts, and campaign dates.
Business Model
Fixed price, performance-based contract, or customized packages. The sales representative defines the deliverables and evaluation criteria with their team, without an automatic package offered through the form.
04 / APPROVALS AND DELIVERIES
From briefing to
follow-up.
Select a step to see the person responsible and the delivery. The client approves the profiles and then the videos.
Send the song, the official audio link, the target audience, the budget, and the release dates.
We aligned the objective, networks, deliverables, and timeline. The video concept is subject to your approval. Commercial material requires a minimum of 7 days' notice before publication.
We selected influencers based on their relationship with the musical style, the target audience, and the campaign budget.
You evaluate the creators and the content proposal before we begin recording.
The creators record according to the approved brief. The workflow allows for 3 days of production, within the agreed schedule.
We have compiled the videos for your review. Adjustments are made before release for publication.
The videos will go live on the agreed dates, with the official audio and hashtags defined in the briefing.
We've compiled the links into a shared spreadsheet and are tracking new videos on the audio page. In performance-based models, the expected reporting period is 14 days after publication.
01
Client
Briefing
Send the song, the official audio link, the target audience, the budget, and the release dates.
Reference deadlines for the MusicUp process. Dates and adjustments are confirmed in the proposal, according to the scope and approvals.
05 / CAMPAIGN EXPERIENCE
A campaign.
Three rounds.
The case study for the commercial material shows an activation that started with microcreators and gained new rounds with profiles of greater reach.
views · 25 micro-influencers
Test trend proposals.views · 4 macro-influencers
Expand ongoing activation.views · celebrity participation
Expand content exposure.Results reported in the MusicUp 2026 commercial presentation. These are views from different rounds, not a single audience or a promise for new campaigns.
PUBLISHED CONTENT
Videos from the creators.
Participations featured in the MusicUp commercial case study. The links open the original videos on TikTok.
BEFORE YOU BEGIN
Questions
regarding MusicUp.
How can I promote my music with influencers?+
Send the track link, your budget, and what you intend to communicate. The MusicUp team will discuss formats, creators, timeline, and conditions. The campaign begins after the proposal is finalized.
On which networks does MusicUp operate?+
TikTok, Instagram Reels, YouTube Shorts, and Kwai. The proposal defines the platforms and deliverables suitable for the project, including combinations with reposting when planned.
Can I approve the influencers and videos?+
Yes. The workflow involves creator approval before recording and video submission for approval before publication. Dates are coordinated with the team.
Do the budget and views chosen in the form constitute a package?+
No. These are references for the commercial conversation. Scope, conditions, and objectives are evaluated together. Views are not equivalent to streams on Spotify, and selecting a goal does not guarantee results.
Do I need to already have the song on Spotify?+
The briefing on this page requests a Spotify link. For pre-releases or songs not yet available, please speak directly with the sales representative and explain the project phase.
06 / BUSINESS CONVERSATION
Share your brief.
Share the track, the launch context, and the reference investment. The sales representative returns to the conversation to align scope, timeline, and hiring model.
Commercial MusicUp+55 21 99315-0210 Pre-release without a Spotify link? Contact the team directly.