RENOIR / FOR BRANDS

TIKTOK SHOP

TikTok Shop
for brands,
with Renoir.

Renoir organizes the casting, product videos, live streams, and operational monitoring. Your brand participates in the selection of creators and the definition of offers.

Actual Renoir recording setup, with lighting and products prepared for presentation.
BEHIND THE SCENES AT RENOIR
Products organized in the actual Renoir production space
From the sample
to the content.
CREATORS + COMMERCE / RENOIR
Creator CurationProduct VideosLive ShopGMV MaxCircle

ONE OPERATION, DIFFERENT FRONTS

Creator Selection,
content
and sales analysis.

01 / CREATORS

Creator Selection.

Alignment with the category, repertoire, and content history guide the selection. Your brand knows and approves the profiles before activation.

02 / CONTENT

Product videos and live streams.

Videos show the product in use. Live streams provide a space to demonstrate, answer questions, and promote the offer. Each format receives its own preparation.

03 / FOLLOW-UP

Analysis of publications.

Reading content and results guides future products, creators, and media investments. Circle brings together the available information for your brand.

FROM THE FIRST CONVERSATION TO THE NEXT CAMPAIGN

The steps
of the operation.

01

Prepare

Catalog, price and briefing.

We selected priority products with your brand and aligned offer, commission, stock, and content guidelines.

02

Connect

The right creator knows the product.

Renoir curates the selection. Their brand approves the profiles, and samples are then sent through official channels to those who will be producing the pieces.

03

Produce

Videos, live streams and distribution.

We guide creators, monitor content creation, and organize scheduled broadcasts. Authorized content may be integrated into the GMV Max strategy.

04

Learn

A new round begins in the data.

We read the performance by product, creator, and content to adjust the briefing and guide the next selection.

The brand participates in the decisions. Renoir connects briefing, creators, production, and follow-up.

LIVE SHOP / RENOIR STRUCTURE

Preparation
and direction
from Live Shop.

Product is familiar, script is prepared, set is assembled, and creator is guided. The team manages the live stream routine with attention to presentation and offering.

  • Agenda preparation and live direction
  • Production scenarios and equipment
  • Product organization and calendar
Compare live structures Actual photographs of the Renoir structure, provided in the project materials.

TECHNOLOGY WITHIN THE OPERATION

Renoir manages.
Your brand follows
through Circle.

Free for brands onboarded by Renoir on TikTok Shop. Creators, sales, content, and what the audience is saying about your product. Circle brings these insights together to turn your next decision into action.

Getting to know Circle for brands
Circleby RenoirBreeze / brand visionMockup · fictitious data
01 / CREATOR ANALYSIS

Who is generating sales?

Compare GMV and KPIs to guide curation and the next activation.

CreatorGMVOrdersCTR
Lia MonteiroR$ 18.6001553,8%
Caio ValençaR$ 12.9601083,2%
Nina DuarteR$ 8.160684,1%
Example of a period · GMV = gross sales value · CTR = clicks / impressions
02 / BRAND ANALYTICS

Your integrated store.

Brand data collected via the official TikTok Shop API during the transaction.

TikTok Shop APIIntegration
GMVR$ 39.720
Orders331
Average ticketR$ 120
14 days · simulated values. Updated according to data provided by the integration.
03 / CONTENT LIBRARY

Videos and live streams, all in one place.

Check the parts, compare the indicators, and take the lessons learned to the next production run.

Illustrative scene: Product in useVideo

Product in use

86.4k views
Illustrative scene: Demonstration + questionsLive

Demonstration + questions

124 orders
Illustrative scene: Details that matterVideo

Details that matter

CTR 3.8%
Miniatures and illustrative indicators.
04 / PRODUCT VOICE

The audience also guides the next video.

Analyze video comments, find frequently asked questions, and extract insights about the product.

"Does it work well in a small space?"Fictional comment · question about use
Usage and size42%
Price and offer35%
Delivery23%
LEARNING

Show the product in a compact setting and include its dimensions in the next demonstration.

Simulated distribution of 200 analyzed comments.
05 / FLASH SALE

Flash Sales with creators.

Organize Flash Sales directly with the creators: product, commercial terms and promotion period.

Breeze / Selection of the weekIllustrative action
6 PM — 9 PMOffer window
Product defined3 creators in action
06 / USAGE RIGHTS

Invest in creatives that have already sold.

Negotiate the rights to your brand's best-selling videos and reuse previously tested creatives, as agreed with the creator.

Product video thumbnail for illustrative purposes only.
SELECTED CREATIVE

Product in use / Lia

R$ 8,640 in GMV · 72 orders

Fictitious example of performance
Media UseDeadlineChannels
Rights, duration, and usage channels are defined during negotiation.

Conceptual mosaic of Circle features. Brand, creators, images, and metrics are illustrative; this presentation does not consult data from a real store.

WHAT WE ALIGN WITH YOUR BRAND

Products and conditions
of the campaign.

A campaign begins with an offer that the creator can present clearly. These points guide the initial conversation.

01

Commission

The sales material proposes a 2 to 5% commission above the open commission rate in the application. The final terms are defined with the team.

02

Samples

The initial reference is for at least 30 samples for approved creators. Volume, selection, and logistics are included in the planning.

03

Price and stock

We've aligned availability and pricing on the TikTok Shop, aiming for prices that are equal to or lower than those on other marketplaces.

04

Media

We planned the budget and authorizations for distribution in GMV Max, according to the products and contents of the operation.

LIVE SHOP STRUCTURES

Volumes and structures
from Live Shop.

Compare transmission volumes. The campaign with creators, samples, and media are aligned within the scope of the proposal.

Starter

42hlive stream / month

TikTok Shop

1 standard scenario

R$ 4.000/month

+ 12% regarding sales generated

Talk about Starter
Growth

63hlive stream / month

TikTok Shop + Shopee

1 standard scenario + 1 for events

R$ 8.000/month

+ 10% regarding sales generated

Talk about Growth
Scale

126hlive stream / month

TikTok Shop + Shopee

2 standard scenarios + 1 for events

R$ 15.000/month

+ 7% regarding sales generated

Talk about Scale

All include creator pool, script, and live direction.

Reference values from Renoir. Scope, availability and commercial terms are confirmed in the proposal.

BEFORE YOU BEGIN

Questions about
operation.

Do I need to set up a production structure?+

The Live Shop structures feature sets and production by Renoir according to plan. The team aligns the products, logistics, and specific brand needs.

Who chooses the creators?+

Renoir prepares a selection based on affinity with the brand, niche, and history. Their team receives the profiles for approval before activation.

Do I need to subscribe to Circle separately?+

In this journey, Circle is the technology used to track the Renoir project. The proposal defines the access and resources available to your brand.

Do the live streaming plans include the entire campaign with creators?+

The plans presented define the hours, channels, and structure of the Live Shop. Actions with creators, samples, and media need to be aligned within the commercial scope.

Does Renoir guarantee a sales volume?+

The planning considers product, offer, content, and investment. Results vary; the goals and monitoring methods are aligned in the proposal.

LET'S TALK

Prepare your brief.

Fill in the information to prepare a message for the team. You can review it before continuing on WhatsApp.

The information will only remain on this page while you fill it out. Upon continuing, it will be included in a WhatsApp message. Sending it is up to you and does not complete a registration or hiring process.