A song available on a social network should not be treated as automatic authorization for any campaign. Its use must be verified in relation to the specific piece, the platform, and the intended purpose.
Identify the material that will be used.
Register the track, recording, and version that are included in the campaign. The composition and the recording are distinct objects; the negotiation may involve different rights holders. Do not assume that contacting the artist completes all necessary authorizations.
Brazilian Copyright Law addresses the authorization for different uses of works. The definition applicable to a campaign depends on the material and its specific use; verification should be done with the copyright holders.
Describe the use in the proposal.
The licensing proposal must clarify platforms, territory, term, and editing possibilities. Publication on the creator's profile, use on the brand's profile, and boosting need to be discussed, without assuming that authorization covers all these situations.
Keep the approved version of the piece and the corresponding documentation. If the campaign receives new cuts or additional media, check if the scope remains covered.
Consult the platform rules
TikTok recommends the Commercial Music Library for content that promotes brands, products, or services. The availability of a track outside of this library does not, in itself, confirm permission for the intended commercial use.
Libraries, contracts, and authorizations may have their own limits. The team should review the terms of the resource actually used before approving publication.
Organize the conference before recording.
Include in the planning who verifies the authorizations and who approves changes to the track. Leaving this check until after editing may require changing the music or re-recording a synchronized performance.
This guide presents production issues, not legal advice. Negotiations and contracts should be evaluated on a case-by-case basis and according to the territories involved.
Sources
News and analysis of Renoir.